TECNOLOGÍA DE INFORMACIÓN Y VENTAJA COMPETITIVA: EL CASO DE LOS SISTEMAS ERP EN CHILE

Patricio Ramírez C., Rosario García C.
DOI: https://doi.org/10.21529/RECADM.20070601002

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Este trabajo presenta un examen de los factores que anteceden la integración exitosa de una tecnología de información, como son los sistemas ERP (Enterprise Resources Planning), y cuales de estos factores pueden generar una ventaja competitiva sostenible para la empresa. El análisis se basa en un estudio empírico que indagó el fenómeno de implantación exitosa de sistemas ERP en 72 grandes empresas chilenas y lo contrastó con un modelo de investigación propuesto por los autores, utilizando para estos efectos la técnica PLS (Partial Least Square) de modelado de ecuaciones estructurales. Basados en el enfoque conceptual de la teoría de recursos y capacidades, los resultados de la investigación indican que el aprendizaje y la predisposición para el cambio (en conjunción con los otros factores antecedentes del éxito de un sistema ERP y del propio ERP) pueden ser fuentes de una ventaja competitiva sostenible.

Palavras-chave

Chile; Tecnologías de Información; Teoría de Recursos y Capacidades


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