Working out loud: can you hear my work?

Maruza Vieira Barboza Tavares, Vanessa Saldanha Pinheiro, Ana Augusta Ferreira de Freitas
DOI: https://doi.org/10.21529/RECADM.2021019

Abstract

The aim of this study is to analyze the practice of Working Out Loud (WOL) on Instagram social media, with a view to understand the way in which this work narrative is presented by individuals. For that, a manual data collection was conducted, while Instagram profiles were used for immersion in the context of the WOL practice. With an approach to search for qualitative data on social media, the corpus of the study comprised 193 posts that showed users presenting their work. Results show the importance of studying the WOL to understand the dynamics of work to individuals, as well as revealing the way in which this phenomenon opens the possibility for them to build their identities as professionals, oriented to a public who is not necessarily inserted in their work environment. The management of impressions, through captions, tags and images that promote exhibitions, teachings and reflections, is shown as a constituent element of this process.


Keywords

working out loud (WOL), work, social media, Instagram

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