A carne é fraca: humor como denúncia

Cintia Rodrigues de Oliveira, Rafael Alcadipani
DOI: https://doi.org/10.21529/RECADM.2022017

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Neste artigo, nós documentamos as manifestações de internautas nas redes sociais online quando veio a público uma operação deflagrada pela Polícia Federal no Brasil contra a corrupção corporativa, com grande repercussão nacional e internacional, a “carne fraca”. Nosso objetivo é compreender a utilização do humor nas manifestações contra as supostas ações criminosas de corporações, especialmente quando essas atingem os usuários das redes sociais online que, potencialmente, podem ser consumidores dessas empresas. A pesquisa é de natureza qualitativa, do tipo documental e utilizamos a análise temática com foco na intertextualidade e no humor presente em memes. Analisamos a apropriação nos memes difundidos nas redes sociais Facebook e WhatsApp, buscando reconhecer de que modo o humor foi utilizado pelos usuários. Nossa análise identificou que os memes representam uma estratégia de resistência discursiva contra os crimes corporativos, a qual se manifesta na forma do humor como denúncia:  denúncia das corporações, denúncia da nossa fragilidade perante as corporações e denúncia contra o marketing corporativo.


Palavras-chave

denúncia; memes; humor; operação carne fraca

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